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Dear Seller at Fred Segal


Thanks for visiting us!  

LATEST RELEASE: Dear Seller: Real Estate Love Letters from Los Angeles available for purchase in our online store and at select stores in Los Angeles. The book features personal letters and stories by everyday Angelenos who used the power of prose to vie for the home of their dreams. Award-winning writer D. J. Waldie penned the foreword. Listen to the editors discuss the book on KCRW's DnA: Design and Architecture and the podcast Bookstories, or hear our contributors being interviewed on KPCC's Take Two.

ON EXHIBIT: We Heart P-22: A Coloring + Activity Book Celebrating L.A.'s Most Famous Mountain Lion features the work of more than 50 artists and wildlife advocates, following our fearless puma on real and imagined adventures through the city. Play an oversized version of our P-22 board game from the book in the Investigating Griffith Park exhibit at the Autry Museum of the American West.


We are excited to have our We Heart P-22 book join the LA Original line of products! LA Original provides a platform to showcase diverse makers and promote locally designed, assembled, or manufactured goods through a line of L.A.-branded products from across Los Angeles. In addition, LA Original encourages people to shop local while providing a new badge of LA pride for residents and visitors alike.

The dynamic and intentionally collaborative mark for LA represents the unique creative culture here in Los Angeles. It is the first mark to embody L.A.’s creativity as a place that gives people the space to create.

This product was born from the collaborative spirit and creative culture of Los Angeles. A portion of your LA Original purchase will fund local creative entrepreneur programs.

LA Original: We Heart P-22  |  Photo: Monica Orozco


Visit our online store to purchase our products, or visit one of these fine stores.


Dear Seller Launch

Dear Seller Book Launch
November 17, 2018
3–6 p.m.
Fred Segal Sunset

8500 Sunset Blvd., West Hollywood

Join us for cocktails and courtships tales with special guests Neelanjana Banerjee, Edan Lepucki, and D. J. Waldie.

Investigating Griffith Park at the Autry

Investigating Griffith Park

Through January 2019 at theAutry Museum of the American West

4700 Western Heritage Way, Griffith Park

Experience a kid-size version of our board game, The Adventures of P-22, and enjoy our coloring pages as part of this fascinating exporation.

L.A. Nature Fest

L.A. Nature Fest at NHMLA
March 17–18, 2018
9:30 a.m.–5 p.m.

6522 Hollywood Blvd., Hollywood

Save the date for an amazing weekend celebrating L.A. wildlife. Visit us at our booth and meet We Heart P-22 contributors who will be doing live art demos.

Natural History Museum Hearts P-22

NHMLA Hearts P-22
Sunday, Feb. 11, 2018
11 a.m.–1 p.m.

900 Exposition Blvd., Los Angeles

We're kicking off our first event of the year at the Natural History Museum! Enjoy a guided tour of "The Story of P-22" exhibit by wildlife biologist Miguel Ordeñana.

We Heart Griffith Park

We Heart P-22 Holiday Party at Merry-Go-Round
Saturday, Dec. 9, 2017
12–7 p.m.

6522 Hollywood Blvd., Hollywood

Celebrate the holiday season and our We Heart P-22 book at the historic Griffith Park Merry-Go-Round. Enjoy a magical nighttime ride on us!

L.A. Makers Pop-Up

L.A. Makers Pop-Up Show and Market at LACE
Saturday, Dec. 16, 2017
5:30–7:30 p.m.

4730 Crystal Springs Dr., Griffith Park

LACE: Los Angeles Contemporary Exhibitions hosts "L.A. Makers," featuring works by friends of Narrated Objects, including the Indivisible Project.

We Heart P-22 Book Launch

We Heart P-22 Book Launch
Sunday, Oct. 22, 2017
11 a.m.–4 p.m.

4730 Crystal Springs Dr., Griffith Park

Join us at the P-22 Day Festival as we launch our first book. Meet contributors, enjoy P-22 themed activities, and check out the book!

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